Pocket Aces launches season 2 of ‘Power Hour,’ exploring synergy between content and technology

Delhi: 

Pocket Aces has returned with its 2nd edition of the video series, ‘Power Hour’. This series is aimed to deep dive into “The Power of ConTech Marketing” to explore synergy between content and technology in the media industry. 

Sharing thoughts on the new episode, Aditi Shrivastava, Co-Founder, MD and CEO, Pocket Aces, said, "The 2nd edition of Pocket Aces Power Hour aims to highlight the immense opportunities and power of ConTech marketing for brands and marketers. It's not just about reaching people; it's about deeply resonating with them and crafting experiences that inspire, inform, and influence.”

In the latest episode, guests Ajay Mehta, Chief Content Officer of Mindshare India, and Niraj Ruparel, Head of Emerging Tech at WPP and GroupM India, delved into the world of ConTech Marketing. The discussion explored various content from leveraging AI-driven personalisation to immersive technologies like AR, VR, and Hyper-Reality. It highlighted the evolving space of content and marketing strategies. 

Mehta said, “Our constant mission is to innovate and educate our clients. There is a shift in the way we consume content with massive platform & format explosion making attention spans fairly limited.”

“In such a cluttered environment it’s challenging for marketers to find newer ways to engage with consumers and create brand affinity. Content backed by Technology not only helps in enhancing customer experiences but also builds deep engagement and interactivity which makes it a two-way conversation & a far more compelling one,” he added. 

Echoing this thought, Ruparel said, “AI serves as a significant problem solver for mankind. With the rise of 5G, our approach to content marketing aims to provide consumers with engaging experiences. The convergence of content and immersive technologies promises to redefine the very essence of consumer engagement."