New Delhi: Pratilipi, the storytelling platform, recently teamed up with Wild Stone, the grooming brand, to produce Ishqaa, a romance-themed animated series.
Inspired by Pratilipi’s Hindi college drama Ishqaa, this 5-part series shines a spotlight on the emotional complexities of young men navigating relationships, life, and their journey of self-discovery.
The Ishqaa series offers a refreshing narrative that explores the often-overlooked emotional side of masculinity. It brings to the forefront the nuances of love, friendship, and vulnerability, offering viewers an authentic and relatable depiction of men’s emotional journeys.
The series:
The company said in a statement that the series, which was released on Wild Stone’s YouTube channel, has already garnered over 200k new subscribers.
Ranjeet Pratap Singh, Co-Founder and CEO of Pratilipi, said, "Pratilipi is constantly exploring unique ways to enhance storytelling across various mediums—written, audio, and video series. This Men’s Day, we’re excited to spotlight this engaging drama focused around self-growth and romance with seamless product placement, making it compelling to the right audiences.”
Arjun Rampal, Deputy GM at McNroe Consumer Products, said, “Our collaboration with Pratilipi allowed Wild Stone to connect with a dynamic audience through stories that resonate with modern masculinity. This partnership beautifully brought out the essence of our brand—bold, authentic, and unforgettable.”