redRail unites estranged lovers of silver years with ‘Dil ki Patri’
Directed by Amitabh Aurora, an Indian film director and screenwriter and starring Sohaila Kapur, this film aims to be a tribute to the lifeline of the nation and the pivotal role that Indian railways play in connecting passengers
New Delhi: redRail, the rail ticketing platform from redBus and an IRCTC authorised partner has rolled out a 9-minute short film, titled, “Dil ki Patri,” which literally translates to the “heart’s tracks.”
Directed by Amitabh Aurora, an Indian film director and screenwriter and starring Sohaila Kapur, this film aims to be a tribute to the lifeline of the nation and the pivotal role that Indian railways play in connecting passengers not just across geographies but also across other boundaries, bringing out the concept of re-discovering love in the silver years.
The film also highlights the advantages of using the redRail app for booking journeys which brings the near and dear ones together, or, “apno ko, sapno ko kareeb laye.”
“Dil ki Patri” takes viewers through the incomplete love story of a man and a woman, who are now in their advanced years, with life’s journey having taken them along separate tracks. But as destiny would have it, the woman’s granddaughter, upon learning about her grandmother’s past love interest, decides to pursue and bond them together in a way that’s reminiscent of the past- through the ever clichéd meeting at the railway station.
This short film centres around Reema - a young girl who embarks on a journey to reunite her Dadi (grandmother) with Anand, a man that her Dadi met on a train and fell in love with as a young girl. After finding an old box containing their love letters,Reema learns that the two lovers were separated because Anand decided to move to London for higher studies and he was certain Reema’s parents would disapprove of their match. She also finds an old polaroid of Anand and decides to find him using the address on the letter.
Using the redRail app, Reema quickly books a train journey, convincing Dadi that they need to visit a relative for a puja. She shows Dadi how easy it is to book train tickets with redRail by redBus, and also finds the position of the coach at the platform using the redRail app.
On the train, Dadi reminisces about her youth. A flashback shows a young Anand and Dadi meeting at the train station. In the present, Dadi notices a man with a familiar watch sitting across her berth in the train. It is Anand. Their eyes meet as they recognise one another, leading to an emotional reunion. Anand greets her tenderly, and Dadi comes alive at the sight of him. The film ends with Dadi and Anand united in the train, with Reema smiling knowingly.
On the occasion of the launch, Pallavi Chopra, CMO, redBus, said, "With Dil ki patri, we have taken this strategic decision to engage long form content to be able to create a more lasting impact for our rail offering with a longer film. This long form content does justice to our brand promise of reconnecting with loved ones and fulfilling dreams - apno ko sapno ko kareeb laye.”
The film has been conceptualised and developed in-house by redBus’ creative agency The Fuel.
Creative Credits:
Agency: The Fuel, redBus and redRail’s in house creative agency
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