Sabhyata's 4-minute film promotes empathetic workplaces for new moms

New Delhi: Sabhyata, an Indian ethnic wear brand, has unveiled its latest campaign, #CelebratingMotherhood. The campaign focuses on motherhood—highlighting the importance of supporting new mothers and creating empathetic work environments that foster their growth.

The campaign film, starring actors, Mahathi Ramesh and Gagan Dev Riar, is set against the backdrop of Diwali. It captures an interaction between a manager and Chhavi, an employee returning from maternity leave to lead a project. The manager enquires about her frequent visits to a storage room, unaware that it is the only private space she can find to pump breast milk for her baby. 

In a turn of events, the manager sends Chhavi back to the storage room to retrieve some personal items when she discovers that the room has been turned into a ‘mother’s room’ with a Sabhyata gift bag and a card wishing her luck on the new project present in the room as well. 

The film seeks to explore the guilt many mothers feel while balancing their careers with personal responsibilities, underscoring the challenges new mothers face in environments lacking adequate support.

The campaign also aims to celebrate modern Indian women’s love for ethnic wear at the workplace, reflecting the brand’s ethos.

Chayan Verma, Marketing Head, Sabhyata, shared, "At Sabhyata, celebrating the strength and beauty of womanhood has always been at the heart of what we do. This campaign addresses a real issue faced by working mothers—privacy and support at the workplace. While maternity leave is important, it’s often not enough to help women transition smoothly back into their careers. The idea for this campaign came from conversations with mothers who struggled to find private spaces to pump breast milk. This affects their ability to fully reintegrate into the workforce despite their commitment. We believe it’s essential for organisations to foster an empathetic environment that supports new mothers, empowering them to succeed. Through this campaign, we hope to spark conversations that drive meaningful change."

Manish Sharma, Director, P se Picture, said, “While writing this story I realised that corporate culture often overlooks the full reality of a working woman’s life. But when a workplace truly cares and supports her role as a mother, she thrives—and so does the company. It’s time we reimagine what success looks like for working mothers.”

The campaign will be promoted across all of Sabhyata’s social media platforms and will also be screened at Sabhyata stores nationwide.

The campaign film: