Santoor and Interactive Avenues celebrate spirit of modern woman with "Young Soch Diaries"

The campaign features candid video interviews with WPL players Harmanpreet Kaur, Renuka Singh Thakur, and Jemimah Rodrigues

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BuzzInContent Bureau
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Santoor

Delhi: Santoor, a flagship brand of Wipro Consumer Care and Lighting, has launched its campaign "Young Soch Diaries," in association with their digital agency, Interactive Avenues, and JioCinema.

Through Young Soch Diaries, the brand collaborated with Women’s Premier League (WPL) players to celebrate women achievers and empower the dynamic women of today who continuously defy stereotypes and push boundaries. The campaign features candid video interviews with WPL players Harmanpreet Kaur, Renuka Singh Thakur, and Jemimah Rodrigues. 

S Prasanna Rai, Chief Marketing Officer and Head - Ecommerce Business, Wipro Consumer Care and Lighting, said, “The spirit of today's women cricketers, their accomplishments, resilience, the way they challenge stereotypes and pursue their dreams without limitations is what resonates with Santoor's philosophy of, 'Skin ho ya soch, always stay young'. We hope that the campaign inspires women to embrace their unique identity and explore their limitless potential.” 

Aparna Tadikonda, EVP – South, Interactive Avenues, added, “By spotlighting our women cricketers’ journeys, we wanted to help Santoor position itself as a forward-thinking, inclusive brand that celebrates the fusion of strength and beauty. We’re thrilled with the positive response #YoungSoch is receiving across social media.”

https://www.jiocinema.com/sports/cricket/young-soch-diaries-ft-jemimah/3929735

https://www.jiocinema.com/sports/cricket/young-soch-diaries-ft-harmanpreet/3928339

https://www.jiocinema.com/sports/cricket/young-soch-diaries-ft-renuka/3925004

Interactive Avenues.