Senco Gold and Diamonds with Sushant Divgikar, launch ‘Pehchaan’ anthem

Delhi: In a bid to support LGBTQ+ community for Pride Month, Senco Gold and Diamonds has announced a collaboration with Indian drag queen, singer, and actor Sushant Divgikar. 

They have launched an anthem ‘Pehchaan’ about the singer's world and personality.

Voicing the song for the campaign, this symphony aims to signify Divgikar’s declaration of self-identity and the unapologetic acceptance of one-self.  

 Joita Sen, Director and Head of Marketing and Design at Senco Gold, said, “Music unites people in much the same way that advocacy does, bringing people together to fight for a better world. Our latest campaign, ‘Pehchaan’ is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is unique. Through powerful storytelling and vibrant soundtrack, we at Senco Gold and Diamonds intend to make a statement about the importance of acceptance and belonging."