Shaadi.org raises awareness about married women’s financial independence

Delhi: Shaadi.org, Shaadi.com’s social initiative wing, presented another film to raise awareness about women’s low workforce participation.

As part of the initiative, which coincided with the 77th Independence Day, the platform created a social film, alongside partnering with organisations like Udayan Care across the country, aimed to champion women’s financial independence with a mission to bring married women back into the workforce.

To shed light on the challenges married women face when it comes to becoming financially independent, Shaadi.org unveiled a social film. It unfolds around a family gathered around a bonfire, where a father is narrating a horror story to the children. He describes a “Stree” in a bloodied saree with wild, unkempt hair who terrorises a village, swallowing both young and old. He continues how, despite the villagers’ repeated efforts, they could not drive her away - until one day, she vanished, not to be seen for two months. The father pauses and asks the children where they think the “Stree” disappeared. Unexpectedly, one child eagerly responds, “She got married and had to quit her job!” 

This answer leads the other kids, especially the boys, to laugh while the adults exchange knowing glances. 

https://www.instagram.com/reel/C-o_AavqoMO/ 

In addition to this social film, the platform also activated amplification through women-centric pages like That Desi Feminist and Angoori Babe, as well as memes and news pages like Epic Media, @the_engineer_bro, ghantaa, and Last 24 Hours News, amongst others.