Stable Money launches song created by its customers

New Delhi: Stable Money, a fixed deposit platform, has launched its brand anthem, Kaisa Yeh Safar.’  It’s a song crafted in collaboration with its own customers, Jaipur-based singer-songwriter duo Harsh and Aviral. 

This project, the first under Stable Money Collabs initiative, explores life’s uncertainties and underscores the importance of financial preparedness through the lens of real user experiences.

At the core of ‘Kaisa Yeh Safar’ is Stable Money’s commitment to customer-centricity. The song emerged from the platform’s proactive efforts to engage with users through regular feedback calls. These conversations, designed to uncover customer experiences and needs, revealed the musical talents of Harsh and Aviral, as well as their inspiring journey of financial resilience.

‘Kaisa Yeh Safar’ song: 

"This collaboration is both serendipitous and intentional," said Saurabh Jain, Co-Founder of Stable Money. "At Stable Money, connecting with our customers is more than a priority—it’s our foundation. When we met two talented musicians who use our platform to navigate their financial journeys, collaborating with them felt like a natural fit. In a landscape filled with distant endorsements, we aim to celebrate genuine stories of resilience from real customers who trust and rely on Stable Money. And what better way to bring these stories to life than through music?"

‘Kaisa Yeh Safar’," the first in the "Stable Money Collabs" series, launches Stable Money’s partnerships with emerging artists to inspire financial resilience through music.