Sundaram Home Finance unveils documentary reflecting covid-19 struggles

Delhi: Sundaram Home Finance, a housing finance company, released a documentary that aims to archive its transformative journey during the challenges posed by the COVID-19 pandemic. 

The documentary was produced by Twenty One Productions, was conceptualised and written by Bharath Kishore V and directed by Bharath Kishore V and Jeeva Bharathi B. The film aims to offer a candid portrayal of the Sundaram Home Finance 's strategies to overcome hardship, support customers and employees. 

The film aims to represent how Sundaram Home Finance provided online various methods to facilitate payments for its customers. 

This film aimed to showcase the internal challenges faced due to employee’s wellness and difficulties in maintaining regular office operations. 

Lakshminarayanan Duraiswamy, Managing Director, Sundaram Home Finance, said, “During the periods of pandemic, what helped us to stay through the course was our unwavering commitment to our people. We stood by our people, we put our people first ahead of our business.”

Bharath Kishore V, Founder of Twenty-One Productions, said, “In our fast-paced world, we often overlook the inspiration we can draw from braving our battles and challenges of the past. Documenting such transformative journeys can have a profound impact, inspiring and guiding future generations of employees.”