Tata Sons and Garage Worldwide add decibels to quiet voices

Delhi: Tata Sons has announced the launch of a campaign promoting the Tata Building India School Essay Competition. 

Conceptualised by Garage Worldwide, the campaign which comprises a film portrays a quiet, introspective child, often overlooked in the hustle and bustle of the classroom. This child, though seemingly reserved, possesses a wealth of knowledge, dreams, and ideas waiting to be unleashed. 

The film aims to convey a message: every quiet child holds a treasure trove of ideas in his or her mind, and may just lack the confidence to convey them. The protagonist's journey culminates in a moment of self-realisation, as a voiceover encourages him to express himself with the power of the pen.

The ad film has been rolled out in English and Hindi. 

Sanjay Deshmukh, CEO, Garage, said, "This project was an incredible opportunity to highlight the transformative power of self-expression. Every classroom has a few eager students, ready to participate in discourse and leading the way. But for every such student, there are hundreds of students who hold back, lacking the confidence to share their ideas. Our goal was to connect with that majority and thus inspire many more to participate in the Tata Building India School Essay Competition."

For more information about the 'Tata Building India' School Essay Competition, please visit: https://tatabuildingindia.com/