New Delhi: Branded content helps brands breed creativity with their tonality.
This week, BuzzInContent.com has included work done by AstroJudge, Thums Up, Lava, Masterchow, Parle-G and SBI Life Insurance.
AstroJudge hosts podcast to explore different views on astrology
AstroJudge, a modern Vedic astrology company, has announced the launch of its new podcast, "The AstroJudge Podcast."
The podcast aims to explore astrology's potential for guidance and personal transformation, appealing to both skeptics and believers with stories and discoveries. Hosted by the founders of AstroJudge, the podcast aims to offer a fresh viewpoint on astrology through a mix of interviews, panel discussions, and personal experiences.
Thums Up and Ranveer Brar return for season 2 of ‘Toofani Biriyani Hunt’
Conceptualised and created by Disney+ Hotstar CreativeWorks, Brar explores seven regions — Hyderabad, Bangalore, Visakhapatnam, Lucknow, Delhi, Mumbai, and Kolkata — to understand the toofani origin of each biryani.
The hunt brings alive the stories of 21 of biryani makers in the country with the Chef uncovering the inspiration behind each hotspot. The combination of Thums Up, Biryani and Chef Brar aims to settle the age-old question of “Kaunsi Biryani hai Sabse Toofani?”
Lava captures authentic journey of Youtuber Sourav Joshi
Lava International has announced its latest collaboration with Youtuber Sourav Joshi.
By associating with Joshi, Lava aims to establish a relatable and aspirational connection with the brand's target audience.
MasterChow’s ambassador Ranveer Brar unveils secrets of schezwan chutney
Brar takes the viewers on a time-traveling chopstick ride back to the 1770s when a trader named Tong Atchew sailed into Bengal's shores, presenting Lord Hastings with exquisite Chinese tea. In a generous gesture, Lord Hastings granted him the land which would become known as Achipur. As more Hakka Chinese migrants arrived in Kolkata, they brought with them a rich culinary heritage that mingled with Indian flavours, birthing a new cuisine that is called Indian-Chinese or Asli Chinese.
The video takes a twist as Brar explains the origin of the word “Schezwan.” While it might sound familiar, it doesn’t exist in China. The actual Sichuan province lends its name to a spicy cuisine, but “Schezwan” is a uniquely Indian creation. It reflects the blend of cultures and flavours that has become a staple in Indian street food.
As Brar strolls through the streets of Tangra and Tiretta Bazaar in Kolkata, he notes the fusion of Indian and Chinese influences.
The celebrity chef also emphasised that one shouldn’t be overly concerned about authenticity when it comes to enjoying food.
Parle-G has ‘genius’ take on the spirit of Ganpati this Chaturthi
The company revealed that the film is created as a discourse about tradition and gender. It refrains from preaching or instructing the audience. Instead, the audience is drawn in as part of the story.
The long-format film conceptualised and created by Thought Blurb Communications captures the mood and spirit of the festival. The film has been conceptualised in Marathi, it has been released in 4 more languages.
The story revolves around the protagonist who is charmed by the hubbub of activity in the house in the days preceding the coming home of Lord Ganesha. While the rest of the household is caught up in the buoyant mood of bringing Ganpati home, we see a little girl ask an innocent question. She is not quite satisfied with the response. This is noticed by the protagonist. In the course of the film, the question is resolutely answered, and the family, including the young girl, walks away happy.
SBI Life Insurance honours indomitable resolve of Indian paralympic athletes
SBI Life Insurance unveiled a new digital film as part of its support to the Indian contingent for Paralympic Games Paris 2024.
The digital film aims to bring to life the inspiring stories of ‘IRADDE’ the indomitable resolve of three athletes: Simran Sharma, para athlete - runner, Ashok Malik, para athlete- powerlifter and Mona Agarwal, para athlete- shooter.
The digital film showcases the athletes in action, each of whom has faced and overcome significant challenges by pushing boundaries in their pursuit of excellence. Sharma, a visually impaired runner, clinched silver in the 100m and 200m events at the 2023 Hangzhou Para Asian Games; Malik, a wheelchair-bound powerlifter, claimed gold at the Asia-Oceanic Para Powerlifting Championship 2022; Agarwal, a wheelchair-bound shooter, secured gold at the WSPS Para Shooting World Cup 2024.
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