New Delhi: With branded content, brands aim to do more than just promotions. It unveils a creative side of their narrative that flexes to the audience their content power.
This week, BuzzInContent.com has included work done by Google, The Man Company, Akshayakalpa Organic, Masterchow, Cadbury, JK Paper and TVF x Alike.io.
8 creators, 1 Tanmay Bhat: Google goes ‘Bigg Boss’ with House of Gemini
It all began when Google unveiled a teaser where Bhat can be seen texting the creators’ group and inviting them to his house party.
The creators invited to the ‘House Of Gemini’ party include gaming creators @mythpat (Mithilesh Patankar) and @PayalGaming, tech creator @TechBurner (Shlok Shrivastav), comedian @PannuGurleen (Gurleen Pannu), video creators @SlayyPoint (Abhyudaya Mohan and Gautami Kawale), content creator @RJAbhinavv and mindreader @SuhaniShah.
The trailer revealed that the game is simple: the creators will be locked in the house with only Google’s AI assistant Gemini to help them. They are shown to be arranging puzzles, dodging lasers, and breaking walls, all while Bhat watches from a different room.
The game’s format has 5 rooms with 2 different teams, with only one eminent winner. The teams need to escape the rooms with the help of Gemini.
The entire episode is set to air on August 8 on Google India’s YouTube channel.
The Man Company translates sibling bonds into hip hop rap
The Man Company has launched an exclusive campaign for Rakshabandhan celebrations with a rap video that puts a spin on sibling relationships. This campaign features an all-female cast and is voiced by Mumbai-based rapper Krantinaari.
The Man Company's Rakshabandhan Rap offers a playful take on the brother-sister duo. Directed by Nikhil Mehrotra and conceptualised by Gurugram-based creative agency Hashtag Orange, the video aims to capture the essence of modern sibling bonds - equal parts love, rivalry, and unwavering support.
Akshayakalpa Organic launches food-awareness related video podcast, ‘Good Food Talks’
'Good Food Talks' aims to be a podcast series where thought leaders, industry experts, and health enthusiasts can express their opinions on the changing world of food and wellness. Each episode will cover the importance of organic and healthy eating habits, the journey of food from farm to table, and the broader implications of food choices on health.
The first episode features Nithin Kamath, an entrepreneur and the co-founder of Zerodha. The conversation touches upon many various aspects of food and health. These include knowing the origin of our food, the benefits of choosing organic and understanding good food and its impact on our health. It also features topics like the public shift in consciousness over the last 10 to 20 years to healthier living and fitness.
Kamath further shared his personal journey and thoughts on the importance of making informed food choices and how these choices contribute to overall well-being.
MasterChow’s ambassador Ranveer Brar unveils secrets of schezwan chutney
Brar takes the viewers on a time-traveling chopstick ride back to the 1770s when a trader named Tong Atchew sailed into Bengal's shores, presenting Lord Hastings with exquisite Chinese tea. In a generous gesture, Lord Hastings granted him the land which would become known as Achipur. As more Hakka Chinese migrants arrived in Kolkata, they brought with them a rich culinary heritage that mingled with Indian flavours, birthing a new cuisine that is called Indian-Chinese or Asli Chinese.
The video takes a twist as Brar explains the origin of the word “Schezwan.” While it might sound familiar, it doesn’t exist in China. The actual Sichuan province lends its name to a spicy cuisine, but “Schezwan” is a uniquely Indian creation. It reflects the blend of cultures and flavours that has become a staple in Indian street food.
As Brar strolls through the streets of Tangra and Tiretta Bazaar in Kolkata, he notes the fusion of Indian and Chinese influences.
The celebrity chef also emphasised that one shouldn’t be overly concerned about authenticity when it comes to enjoying food.
Cadbury Celebrations turns uncaptured moments into cherished keepsakes
With #CreatingMemoriesNeverClicked, the brand has rolled out a microsite, where individuals can transform precious, undocumented moments from their memory into realistic photos. On the campaign website-www.cadburycreatingmemories.com, brothers can share their cherished memories that best define their bond with their siblings, along with accompanying photographs.
Using technology, including AI and upscaling techniques, a personalised image of the memory is then recreated. Developed by Ogilvy India’s creative tech team, the site features facial restoration, out painting, and de-aging. Once produced, these images can be personalised and shared with siblings virtually or printed on a Cadbury Celebrations box.
JK Paper delivers handwritten letters for Indian army soldiers in collaboration with Curly Tales
This year-long initiative, in partnership with Curly Tales, features digital content creator Kamiya Jani and aims to revitalise the tradition of handwritten letters, allowing citizens to send personal messages to Jawans at the border.
The ‘Sandese Aate Hai’ campaign, will roll out in multiple phases and is aimed at celebrating patriotism and enhancing community engagement during important national days and events.
The campaign will feature on-ground activations such as school programs and Vox-Pop interviews. These activities will invite students and teachers from 100 schools, as well as people from various backgrounds, to write messages of gratitude and appreciation for our soldiers. These letters, penned on JK Paper, will be handed over by Jani to the soldiers stationed at the military bases across five different borders.
TVF’s “Arranged Couple” storyline integrates Alike.io with Bali honeymoon
Alike.io, the social travel platform, has collaborated with TVF for season 2 of the web series “Arranged Couple.” All the three episodes of the new season now available to watch on Girliyapa.
The Arranged Couple is a narrative that depicts the story of Rishi and Anu as they explore the nuances of arranged marriage. The series crafts a narrative that navigates through the emotional complexities encountered by couples on their journey towards love and mutual understanding. Alike.io weaves into the storyline by helping Rishi and Anu plan their honeymoon trip to Bali, using Alike’s online booking platform for customised holiday packages.
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