New Delhi: Branded content helps brands flex their creativity with myriad of narratives and visuals.
This week, BuzzInContent.com has included work done by Swiggy, redRail, Gobble, Dhanuka Agritech, Luke Coutinho Holistic Healing Systems and Bold Care.
From Ganji Chudail to Dolly Chaiwala: Swiggy’s multiverse of memes captures ‘group orders’ feature
Swiggy has introduced a new group ordering feature that enables up to 40 customers to place orders simultaneously and add items to a single cart, making it easier to coordinate food orders for large groups.
To promote this feature, Swiggy created a film that brings together a diverse and quirky group of influencers, making for a humorous and entertaining experience.
The film playfully addresses the chaos that often comes with group food orders. It begins with a man asking, "Toh kya khaenge aap?" (What will you eat?), triggering a series of comedic responses from various influencers.
Each character, from Puneet Superstar shouting for Yakhni Pulao to Dolly Chaiwala being open to anything foreign, adds their unique touch to the chaos.
The film also features Chandrika Gera, the famous vada pav girl and Bigg Boss 3 contestant, along with Laxmi Sharma, known for her viral "Level sabke niklenge" dialogue. Other characters include Qureshi, who continues to dance to "Dil vich tere liye time kadke," and Ganji Chudail, the viral animated character who makes a surprising appearance.
The film wraps up with the relatable question, "Kya aapke dost bhi aise hai?" (Are your friends like this too?), capturing the chaos of group food decisions.
redRail unites estranged lovers of silver years with ‘Dil ki Patri’
“Dil ki Patri” takes viewers through the incomplete love story of a man and a woman, who are now in their advanced years, with life’s journey having taken them along separate tracks. But as destiny would have it, the woman’s granddaughter, upon learning about her grandmother’s past love interest, decides to pursue and bond them together in a way that’s reminiscent of the past- through the ever clichéd meeting at the railway station.
This short film centres around Reema - a young girl who embarks on a journey to reunite her Dadi (grandmother) with Anand, a man that her Dadi met on a train and fell in love with as a young girl. After finding an old box containing their love letters,Reema learns that the two lovers were separated because Anand decided to move to London for higher studies and he was certain Reema’s parents would disapprove of their match. She also finds an old polaroid of Anand and decides to find him using the address on the letter.
Using the redRail app, Reema quickly books a train journey, convincing Dadi that they need to visit a relative for a puja. She shows Dadi how easy it is to book train tickets with redRail by redBus, and also finds the position of the coach at the platform using the redRail app.
On the train, Dadi reminisces about her youth. A flashback shows a young Anand and Dadi meeting at the train station. In the present, Dadi notices a man with a familiar watch sitting across her berth in the train. It is Anand. Their eyes meet as they recognise one another, leading to an emotional reunion. Anand greets her tenderly, and Dadi comes alive at the sight of him. The film ends with Dadi and Anand united in the train, with Reema smiling knowingly.
Gobble and Ayush Mehra explore Australia with new travel series
Gobble and Tourism Australia have announced a collaboration on a new travel series, Unravel Australia, hosted by actor Ayush Mehra.
This five-part mini series, now live on YouTube, takes viewers on a journey through Australia’s landscapes and Australian experiences.
Each 8–10-minute episode of Unravel Australia aims to offer a look at Australia’s best kept secrets and unmissable experiences.
Mehra surfs the waves of Sydney’s Bondi Beach, exploring the depths of the Great Barrier Reef in Queensland, visiting the Melbourne Cricket Ground, gets up close and personal with kangaroos and koalas at Ballarat Wildlife Park in Victoria, sandboards down dunes in Port Stephens in New South Wales, and samples food and drink experiences with the Australian chef and TV personality, Andy Allen.
Dhanuka Agritech celebrates India’s next generation of farmers
Dhanuka Agritech has released a new mini-feature film as part of its ‘India ka Pranam, Har Kisaan ke Naam’ campaign.
The film delivers a message about the future of farming in India through the eyes of a young boy who dreams of becoming a farmer.
Creator Kiara Powar and Luke Coutinho Holistic Healing Systems launch series for diabetes awareness
Kiara Powar – a diabetes spokesperson and a sportscaster - has launched a brand-new series that focuses on separating fact from fiction.
To do so, she has joined hands with Luke Coutinho Holistic Healing Systems (LCHHS).
The series has been named ‘Ask a Nutritionist’, aimed at emphasising the importance of seeking pertinent and scientifically sound advice from experts for effective prevention and management of diabetes rather than relying on unverified sources. The first season of this series features Shimpli Patil, Head of Training, Head Nutritionist and Lifestyle Expert at LCHHS.
Bold Care addresses men's sexual health this #Sextember with masterclasses
Bold Care has unveiled a 30-day Masterclass as part of their ongoing #Sextember initiative. Starting September 4, Bold Care aimed to release a short, informative video every day on Instagram and YouTube, covering a wide array of topics related to men’s sexual health.
The Masterclass aims to delve into topics such as erectile dysfunction, premature ejaculation, sexual confidence, and overall wellness.
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