Thomas Cook India believes travellers “Have Great Stories to Tell”

Delhi: Thomas Cook India has signed cricketer Ravichandran Ashwin and actor Vikrant Massey for a campaign that focuses on the opportunities that India represents - using Ashwin and Massey as the "storytellers.” 

The creative insight for each of the two films aim to showcase the new brand position for Thomas Cook - as the creator of experiences.

The new campaign is being launched with a 4-part India Holidays digital campaign. In the first part of the campaign, Ashwin and Massey reminisce about holidays in their youth, when they would manage with the bare basics and how their holiday aspirations have changed completely.

In the second, they encourage all Indians to consider taking more Indian holidays (besides taking their dream international holidays).

Abraham Alapatt, President and Group Head – Marketing, Service Quality, Value Added Services and Innovation, Thomas Cook (India), said, "This is a long-term leadership position for Thomas Cook as the market leader, to build a distinctive creative platform with a strong emotive appeal. The campaign idea is based on the undeniable customer insight that well-travelled people are more interesting people - because well curated, quality travel experiences are incredibly enriching and memorable & Thomas Cook as the nation’s leading holiday service provider, ensures that customers have great holidays and therefore, have “Great stories to tell”. In this age of rising aspirations and social media sharing, the campaign idea is a natural fit to target the younger, quality-conscious holiday customer - who is comfortable paying for the value of top notch services and experiences, rather than cutting corners and compromising."