Trident Group celebrates its ‘karmyogis’ in new campaign

Trident Group unveiled a new campaign titled ‘Karamyogi Ki Udaan’ on Trident’s Mission Day. 

Celebrating the unsung heroes within the Trident community, the initiative showcases inspiring narratives of ‘karamyogis’ who have triumphed against all odds, embodying grit, resilience, and remarkable achievements.

Through a series of videos, the campaign sheds light on the stories of unsung heroes within the Trident community, highlighting their contributions and impact at workplaces, communities and Trident family network at large. 

Harshvardhan Singh Chauhan, Chief Marketing Officer at Trident Group, said, ‘The ‘ Karamyogi Ki Udaan’ campaign is a celebration of the unsung heroes within the Trident community, whose dedication and selflessness embody the spirit of 'Golden Hearts, Golden Trident’. Through this series of captivating videos, we wanted to shine a spotlight on the stories of these individuals whose unwavering commitment has left an indelible mark on the community.’

Commenting on the conceptualisation of the campaign, Varun Khera, Head of Partnerships at Josh Talks said, "At Josh Talks, we strongly believe and have witnessed first-hand in the power of stories creating a ripple effect of positive change. Our collaboration with Trident Group is an opportunity to spotlight the incredible stories of their 'karamyogis' and elevate them as role models who are, further, going to inspire others to lead change in their own communities."

As part of the campaign, 2-minute inspirational life videos have been crafted for the final selected ten karamyogis, capturing the essence of their extraordinary stories.