V-Guard celebrates new beginnings during festive season in its new film

New Delhi: V-Guard, an Indian electrical and home appliances manufacturer, has released a film that conveys the spirit of new beginnings during the festive season. 

The film, created by V-Guard’s creative agency Ralph & Das, revolves around two elderly neighbours engaged in banter while designing rangolis on Diwali evening. As their banter progresses, a revelation leads to a moment of empathy and compassion, culminating in a gesture of togetherness.

Nandagopal Nair, VP and Head – Brand and Communications, V-Guard Industries, said, “At V-Guard, we believe relationships form the cornerstone of our existence. Our core brand values of trust, care, and reliability are rooted in nurturing these relationships. Diwali is a time to strengthen bonds and embark on new beginnings. The new Diwali film created embodies our philosophy of bringing home a better tomorrow with an inspiring and emotional narrative that we believe will touch a chord with our audience.”

Anil Ralph Thomas, Director and Chief Creative Officer, Ralph & Das, shared, "It always helps when the client is clear about their objectives and expectations. The brief was to create a film that embodies the essence of the brand - optimism and a burning desire to endeavour towards a better tomorrow. Only this time without the added responsibility of selling a product category. The task was to tell a very relevant and touching human story. And that is what we at Ralph & Das have attempted to do.”

Kaustav Das, COO, Ralph & Das, opined, “Our endeavour has always been to rise above the category squabble and transactional conversation. Establish and garner affinity for the brand's point of view. The V-Guard Diwali film we think does justice to that, substantially."

The film has been released on V-Guard’s social media channels. 

The campaign film: