WhatsApp drops remix “Oye Lucky Lucky Oye” with Abhay Deol to school users against scam

New Delhi: WhatsApp has unveiled a music video as part of its privacy campaign featuring actor Abhay Deol. The video is a musical remake of the track “Oye Lucky Lucky Oye” and aims to drive awareness around how people can safeguard themselves against scams on WhatsApp.

Created with BBDO India, the campaign uses nostalgia to drive home the importance of scam awareness, showcasing how users can utilise WhatsApp’s privacy features and safety tools that allow them to take control of their safety and stay protected from scams. 

The remade rendition aims to capture the audience’s attention by portraying relatable situations of common online scams people face in their day to day lives such as fake job offers, impersonation fraud, and OTP scams, seeking to underscore the importance of being cautious before taking any action while educating users on WhatsApp's layers of protection.  

This initiative builds on WhatsApp’s privacy campaign launched earlier in July to promote user safety seeking to equip people with the tools and knowledge to safeguard their online presence.

Abhay said, “It's been an amazing experience to bring back the nostalgia of ‘Oye Lucky Lucky Oye’ in a new, exciting way. Working on this iconic track again and seeing it come alive with a fresh twist was truly special. Partnering with WhatsApp makes it even more meaningful because we’re not just entertaining – we’re also educating people about online safety. I hope everyone enjoys the music and takes away valuable tips to stay safe from scams!”

Vyom Prashant, Director, Consumer Marketing at Meta, commented, “Privacy and Safety are synonymous in today’s online world and our goal is to make sure we keep user safety at the centre of everything we do at WhatsApp. Through this music video, we wanted to create something memorable that resonates with our users, and reinforces consumer habits that make WhatsApp’s safety tools second nature for people, this rendition of Oye Lucky does exactly that.”

Josy Paul, Chief Creative Officer at BBDO India, said, “We set out to educate consumers on how they can avoid scams with the help of WhatsApp’s privacy and safety features. Our idea of reworking a catchy Bollywood song like ‘Oye Lucky! Lucky Oye!’ was to use the power of music to convey a strong message that’ll help people relate to the moments that we collectively face in our lives. A big salute to director Nikhil Rao, choreographer Ruel and actor Abhay Deol for turning scam warnings into something you can dance to.”

The campaign film: