WhatsApp launches ‘WhatsApp GoodMornings’ social series with top Indian content creators

New Delhi: WhatsApp has collaborated with Only Much Louder (OML) for #MessagePrivately, a consumer awareness partnership focused on the importance of privacy in our lives. 

The collaboration has led to the production of ‘WhatsApp GoodMornings’ social series with Zakir Khan, Biswa Kalyan Rath, Aakash Gupta, and Gurleen Pannu, who talk about their experiences and lighthearted moments when sharing ‘Good Morning’ messages on WhatsApp from family and friends.

The series highlights the importance of privacy in our digital interactions, all while delivering light-hearted and engaging storytelling. It aimed to familiarise key audiences with privacy features related to messaging through some of their favourite comedians.

Vyom Prashant, Director, Consumer Marketing at Meta, said, “'Privacy is at the core of WhatsApp. Over the years, we have added layers of security and protection with innovative features that empower our users to communicate securely & confidently on WhatsApp, including engaging with businesses they choose to. ‘Good Morning’ messages on WhatsApp is a shared experience for our users across India, and we partnered with OML to build upon this familiar concept, with humor and levity to explain how easy it is to protect oneself from spam and scams on WhatsApp.”

Pankaj Malani, SVP Revenue, Only Much Louder, said, “The team at OML Studios wanted to elevate the conversation about how WhatsApp is protecting its users' conversations with loved ones from unwanted scammers. We set out to blend humor with purpose and highlight the importance of privacy while messaging in a light-hearted and relatable manner. We leveraged the intimacy that 'Good Morning' messages hold for everyone and kicked off the series with an amazing pool of talent, crafting engaging narratives that resonated with diverse audiences. Each message was designed to not only create awareness but also to foster connection, ensuring that every 'Good Morning' message resonated with warmth, all while underscoring the important role that privacy plays in our digital interactions.”