Zepto answers ‘Mujhe Kya Milega’ on its third birthday with return gifts and more

Delhi: Zepto recently celebrated its third anniversary with a series of celebrations.

Zepto kicked off the celebrations last Monday with the launch of its brand film titled 'Mujhe Kya Milega' (What’s in it for me), a phrase often asked by Indians. The film revolves around a man who repeatedly asks this question in various situations. 

The twist comes when he asks a Zepto delivery partner the same question and is delighted to discover that Zepto is offering a free return gift to its customers on its birthday. The film is conceptualised in-house.

On Friday, Zepto co-founders Aadit Palicha (CEO) and Kaivalya Vohra hosted a birthday celebration at the company's Mumbai and Bangalore offices. They invited the first customers and longest-serving delivery partners for a meet and greet.

As part of the 'Mujhe Kya Milega' celebration, Zepto delivered over 8 lakh return gifts to customers who placed orders on July 13-14. Third Wave Coffee joined the celebration by offering a special Zepto birthday deal for patrons.

Zepto also created a special 'party playlist' on Spotify, which garnered over 2,500 saves on the music app and Zepto’s in-app story asking patrons to guess ‘what’s in the box?’ received over 40,000 responses. To further engage customers, Ariel launched a contest on the Zepto app offering a chance to win an iPhone 15. The lucky winners of the contest were Akash Sethiya, Mumbai; Jisha Pradeesh Nair, Mumbai and Rohit Kumar, Bangalore.

Over 200 Zepto employees, including the leadership team, hit the roads to deliver orders themselves on the company’s birthday.