Zomato showcases homesickness during Onam

Delhi: Zomato’s film is a reminder of 'Onam Calling' showcasing a young professional missing home and Onam festivities. She travels through the state, looking at and capturing the regional nuances and cultural essence of the festival. As she travels, she encounters colourful characters typical of Onam celebrations, who unexpectedly join her journey home.

Upon arrival, her mother is overwhelmed by the sudden influx of guests, prompting concern about feeding everyone. The campaign reveals that Zomato's food delivery app solves this problem.

The company revealed that Zomato's Onam campaign uses regional storytelling to showcase Kerala's culture and traditions, creating an emotional connection with the target audience by highlighting the importance of family reunions during the festival. It also features a soundtrack featuring quintessential Malayalam music. 

This 360-degree campaign by Zomato will be amplified across film, OOH, Mall Branding, Bags and Metro Wrap.