Conversation media is the essence of digital expression and it can help your brand Big Time!

Whether we’re spending hours behind laptops, keeping in touch with friends in messaging, or binging a favourite series, much of our day, every day, is spent on screen. 

With so much digital time spent, there has been a decrease in face-to-face interaction, body language, and tone. 

Our preferred mode of communication has also shifted from face-to-face interaction to messaging. 

And messaging without conversation media formats like emojis, stickers, and GIFs can be so confusing. 

Emoticons were invented for the very reason to bring clarity to messaging. And then we got the now evolved emojis, stickers, GIFs, Memes, and so much more. 

Currently, we have conversation media formats available for any expression or feeling in the sky. And yet we keep getting more expressive emojis and stickers being added to our devices every year. 

These formats are not only a way to communicate emotion but can also be used to understand intent. 

If I am excited, I don’t just have to write excited I would probably use the GIF below. 

https://tenor.com/search/excited-gifs

If I am excited about shopping, I would type shopping on my keyboard emoji/sticker search bar and select one that describes my feeling best. 

In my case it might be this: 

https://tenor.com/view/shopping-online-happy-buy-gif-15728148

We are continuously talking about things we intend to do over text messages and use conversation media formats to express those intentions. Whether it is planning a trip, discussing what shoes to buy with our friends, making a grocery list with a roommate, or booking a cab. 

How can brands leverage these intentions? 

If people are talking about so many intentions online and taking commercial decisions according to them, won’t these conversations be a great place to position your brand that provides solutions to these intents? 

Platforms like Bobble AI and Holler have been helping brands achieve exactly this. 

Bobble AI has helped some of the most seasoned brands in India to become a part of millions of relevant conversations with its quirky content and hyper-contextual targeting.

Brands that catered to relevant user intention using conversation media marketing: 

AirAsia 

How many of us have that WhatsApp group we used once to plan a trip with our cousins or friends? I also have one on Instagram where we shared inspirations for making short videos and Insta-worthy pictures. 

AirAsia positioned itself right into these conversations with the help of Bobble AI. Ultra-contextual stickers were made around traveling and vacation to capture the attention of users. The campaign generated over 630k shares. 

And even though the majority of these shares were from Millennials and GenZ, baby boomers were responsible for almost 27% of them, according to Bobble AI’s data. 

ITC Bingo 

As a millennial who just started adulting, snacks are such a significant part of my grocery list. 

And most of the time I share the list of messaging apps with my roommate. 

And have you wondered how much of your online conversation revolves around food? Whether it is your partner asking about dinner plans or friends making weekend plans to eat out. 

ITC Bingo positioned itself to cater to both the expression and intent of its users with its collaboration with Bobble AI. The brand stuck to its brand voice and kept the theme of this campaign “relax and chill” around hunger and food plans. 

Bobble AI made some quirky branded stickers, and the campaign generated over 1 million shares in 30 days. 

Conclusion

Your users are already talking about brands, raising intents, and making billions of purchase decisions online. Conversation media marketing gives you the most authentic way to leverage these things. You know, how in marketing we are always talking about the out-of-the-box idea. Well, this is it. This is the most authentic and engaging way you can become a part of your users' conversations.