Why conversation media is becoming a huge part of brands' communication

Over 10 billion emojis are shared daily!

So it is more than an educated guess to state that people love emojis.

And one can’t put across an argument that they aren’t professional.

People use emojis all the time with their colleagues just so that they don’t sound rude or someone doesn’t misunderstand the essence of their messages. 

And not just emojis, people are in love with stickers, GIFs, memes, and all kinds of conversation media formats.

Conversation media formats have become an essential part of our digital conversations, without which most of our days won’t pass.

And because of their popularity, they have been used in different ways on different platforms to achieve different goals by people.

And brands are no longer unaware of conversation media.

Let us have a look at how conversation media is becoming a huge part of brands and their expression on digital platforms.

Conversation Media making waves and splashes in digital playgrounds.

1. On social media :

The majority of social media platforms support emoji characters, GIFs and stickers.

It clearly helps people using social media apps connect better with their fellow netizens.

Emojis might as well be known as punctuation marks now alongside periods.

And not just people but brands are also using them continuously on their social media platforms. You will hardly find tweets by brands without emojis.

Go check out your favourite brand's Twitter page right now. If you don’t believe me.

Emojis humanise brands and make them seem more relatable to users.

Not just Twitter, Instagram is filled with emojis and stickers as well.

Check out the Instagram page for Tinder, where 6 out of 12 posts have used emojis in them.

And if you haven’t dressed up your Bitmoji in Ralph Lauren Jacket and Jordan footwear, what are you waiting for?

Fashion brands are killing it on Snapchat by allowing users to dress up their Bitmoji in high end branded clothing, and share Bitmoji stickers with their friends. This way the users become ambassadors for the brands.

2. In Sales :
   Yes, won’t you believe it, if you are creative enough use of emojis can even help you in sales?

   Dominos did it.

Dominos Pizza revolutionised the ordering process by enabling its customers to order by tweeting a pizza emoji.

With a simple one time process, users could set up their default pizza and order the pizza over Twitter by just tweeting the pizza emojis.

3. In Awareness campaigns :

Back in 2015, WWF used a emoji campaign on Twitter back to raise awareness and funds for #endangeredspecies.

The campaign worked something like this For every Endangered Emoji the user then tweets, WWF will add the local currency equivalent of €0.10 to a voluntary monthly donation. At the end of each month, users will receive a summary of their Endangered Emoji use and can then choose how much to donate.

In January 2021, RobinHood Army a non-profit organization collaborated with Bobble AI for promoting tree plantation. In addition to creating sharable sticker packs that promote the green message, Bobble AI also contributed by planting a tree for each sticker share.

4. In Brand Marketing

   Marketers are not gonna sit back and let the opportunity for raising brand awareness slip through their fingers.

   Platforms like Bobble AI are even delivering trackable brand awareness campaigns and enabling brands to reach billions of consumers who love sharing emojis and stickers.

   Read here how Mcdonald’s is using emojis and stickers to reach their loving users across geographies.

   Betterhalf.ai, a famous matrimonial also collaborated with Bobble AI recently to become a part of all conversations around marriage with amazingly quirky stickers.

Conclusion

Back in 2015 when emoji marketing became a thing, every marketer started using it in SMS, emails, in-app messages and whatnot.

Many marketers were initially sceptical that too much emoji marketing will annoy users. But there couldn’t have been a worse hypothesis.

Emojis have evolved into multiple popular formats like stickers, GIFs, memes, and Bitmojis. In addition to this sticker and emoji marketing continues to see increasing affinity in users with each passing year.

With Bobble AI platform, brands find it easier to become a part of user conversations organically. Not just any conversations though with the help of hyper-contextual targeting they become part of only relevant conversations.

Is your brand a part of billions of conversations? Are your branded stickers amusing users all over the world?

If not, it is high time you add conversation media marketing to your marketing mix.