Buffalo Soldiers unveils influencer management platform, butterflAI

Delhi: Buffalo Soldiers has announced the launch of butterflAI, an influencer management platform.

The platform features include influencer discovery, campaign management, real-time analytics, integrations and fraud detection.

Sumon K Chakrabarti, Co-Founder and CEO of Buffalo Soldiers, said, “One of the biggest problems in the influencer industry is streamlining marketing campaign execution. At butterflAI, we have managed to not only solve that problem but ensure that any client partner or brand manager can manage and automate the entire process of influencer marketing campaigns.”

"butterflAI is more than just a tool; it's a significant advancement in the influencer marketing landscape. Our mission is to empower brands and influencers to create genuine connections that drive real results. With butterflAI, we're making influencer marketing smarter, more efficient, and more impactful than ever before." Chakrabarti added.

Arnab Kundu, Co-Founder and Head Of Delivery, emphasised, "In today's digital age, authenticity is paramount. With our sophisticated fraud detection capabilities, butterflAI ensures that brands are engaging with genuine influencers and reaching real audiences. We are excited to see the transformative impact this will have on our clients' campaigns."

Kundu added, “And at Buffalo Soldiers, while we invest in people, we remain steadfast in our commitment to deliver on MarTech innovations.”