Confluencr collaborates with creator Kiara Powar

Delhi: Confluencr, an influencer marketing agency with an expansive network in 16 countries, has collaborated with sportscaster and diabetes spokesperson, Kiara Powar under their Kalakaaar label. 

All of 18 years of age, Powar’s podcasts and informative content under her handle Katchupwith Kiara turn the spotlight to up-and-coming talent, voices of change and sports that are often relegated to secondary status in a cricket-obsessed nation. 

A type 1 diabetic herself – Powar was diagnosed with diabetes when only 2 years old – she has also tried to break down the stigma and numerous myths that surround diabetes. 

Powar’s podcast has featured guests, including badminton and cricket athletes, as well as doctors, trainers and nutritionists, and change-makers from various walks of life. 

Sahiba Dhandhania, CEO & Co-Founder, Confluencr, said, “We are so excited to collaborate with Kiara Powar, whose unique areas of focus are pertinent, relevant and impactful. Having been a professional athlete herself, Kiara has a nuanced understanding of the sports ecosystem in the country and brings to the fore often overlooked aspects that are crucial in establishing India as a sports superpower. Further, her fearless advocacy for diabetes is timely and necessary, and can prove vital for individuals that are diabetic or are caring for those with diabetes. We can’t wait to see what the future has in store!” 

Powar said, “The social space is teeming with opportunities and has the ability to offer up-and-coming influencers a wider reach than ever before. Joining hands with Confluencr will enable me to connect with brands, teams and people who are as keen to drive meaningful campaigns as I am. I hope that their support will open new doors for me, just as it has augmented the efforts of other influencers who I admire.”