Kofluence launches ‘Rare Travel’ for influencer-led travel collaborations

New Delhi: Kofluence has announced the launch of its newest business division, Rare Travel. This platform aims to create exclusive collaborations between brands and influential travel creators across cities. 

Already onboarded to the Rare Travel experience are brands such as Ajio, Lenskart, XYXX Apparels, Mokobara, and Zouk, among others. 

Rare Travel's inaugural initiatives feature two prominent influencer journeys:

Baku Exploration (June 26 - July 1): Tanya Sharma (IG: 3.5M followers), Ashish Bhatia (IG: 1.1M followers), Shivani Singh (IG: 840k followers), and other creators will uncover Baku, sharing experiences with their audiences.

South Korea Expedition: Simultaneously, influencers Niharika Tiwari (IG: 1.3M followers), Prabhat Chaudhary (IG: 1.2M followers), Ashna Zaveri (IG: 811k followers), and others will embark on a journey through South Korea, spotlighting its cultural heritage and offerings.

Commenting on this launch, Sreeram Reddy Vanga, CEO and Co-Founder of Kofluence, stated, "We are thrilled to kickstart Rare Travel, where our goal is to discover key opinion creators (KOCs) and top influencers across cities, empowering them to form impactful partnerships with restaurants and travel partners. I envision Rare Travel as a long-term intellectual property that will expand into other realms such as fine dining, lifestyle, and luxury under our Rare Club initiative."