Delhi: Mad Influence and Star Sports have joined forces for the second edition of the Star Sports Dream Job campaign in 2024.
The Star Sports Dream Job initiative, originally launched in 2007, aims to unearth fresh talent with anchoring abilities. The winner of the campaign secures a full-time anchoring position on Star Sports. The inaugural edition's victor was Jatin Sapru.
Commenced on April 8, 2024, the campaign's primary objective is to identify talent through a series of weekly challenges designed to test participants' versatility and anchoring prowess.
The campaign unfolds through themed weekly challenges such as #IPLRivalryWeek, #IPLFanWeek, #GullyCricketKeStar, #RevengeWeekOnStar, #RaceToPlayoffsOnStar, and #PlayoffsOnStar. Each theme aims to engage a diverse audience and extract the best performances from the participants.
Gautam Madhavan, CEO and Founder of Mad Influence, said, "We are delighted to collaborate with Star Sports for the Star Sports Dream Job campaign. Through this initiative, we aim to provide a platform for aspiring talents to showcase their skills and pursue their dreams in sports anchoring. Through this initiative, we're dedicated to providing a platform where aspiring talents can shine, grow, and ultimately make their mark."
Aman Narula, Head of Operations, Mad Influence, said, "We're thrilled to embark on this exhilarating journey with Star Sports for the second edition of the Star Sports Dream Job campaign. Through a series of engaging challenges and interactive segments, we aim to unearth the next generation of sports-anchoring talent. This initiative not only offers a platform for individuals across India to showcase their skills but also promises them a chance to realize their dreams. Join us in this extraordinary quest with #StarSportsDreamJob and let your talent shine bright."
Recently, Mad Influence and Star Sports collaborated with Rishabh Pant in Delhi on May 18 at a school where he met with students.
To further amplify this event, Mad Influence brought influencer Karron S. Dhingra into the picture to create content and promote Star Sports Dream Job.
To amplify the campaign's reach, Mad Influence collaborated with social media influencers nationwide, while also enlisting the support of cricketer Kevin Pietersen, who engaged in street cricket matches with creators Aarush Bhola and Varun Yadav.