Meesho and Nancy Tyagi celebrate upcoming creators for #MeeshoTrendz

New Delhi: Meesho launched its #trendz campaign aimed at empowering fashion enthusiasts. Held from February 1 to May 30, 2024, the contest aimed to provide a platform for both, aspiring and established content creators to showcase their talent and

social media skills, irrespective of their follower count or reach.
Fashion influencer Nancy Tyagi, known for her 'Outfit from Scratch' series on Instagram, served as the judge for the contest. 

Soumitra Choubey, Associate Director - Brand Marketing, Meesho, said, “Our #trendz campaign isn't just a showcase of trends, it's a celebration of individuality and affordability. The contest not only fosters creativity and empowers talent but also highlights our curated #trendz collection. Having Nancy Tyagi, a popular content creator, as the judge, offers a more inclusive opportunity for emerging talent and democratizes the process. Her unique journey further positions her as an ideal mentor and judge; to handpick winners based on their creativity, hard work, and style.”

Tyagi added, "From sharing my first Meesho haul that went viral to now judging the #trendz contest, it's been an incredible journey of growth and creativity. My heartiest congratulations to all the winners! Your talent inspires me, and I can't wait to see where your Meesho journey takes you. Here's to chasing dreams and making waves together!"

Each winner was treated to a personal billboard proudly displayed in their hometown, featuring snapshots from an exclusive professional photoshoot for which they were flown to Bengaluru. Moreover, the top five winners will now have their individual "trend specific" moodboards showcased on Meesho.