Music Broadcast launches influencer marketing platform, SMINCO

Delhi: Music Broadcast (MBL) has announced the launch of ‘SMINCO.in’ a Social Media Influencer Confluence. 

Its features include AI-driven matching algorithms, real-time analytics, and customisable campaign management tools. 

SMINCO.in is aimed at brands and marketers across various industries such as fashion, beauty, technology, finance, lifestyle, and more. Additionally, it targets nano to macro influencers looking to collaborate with brands to promote their products or services. 

Ashit Kukian, CEO of Radio City, expressed his delight about the launch, stating, “It is a great pleasure to introduce SMINCO.in “Your Window to the Social Media World!”, marking a historic point in our journey of innovation. With this initiative, we are redefining branding with cutting-edge solutions that drive meaningful engagement and tangible outcomes. This, in turn, highlights our commitment to staying ahead of industry trends and providing brands with progressive digital marketing solutions."