Ogilvy launches health-first suite of global influencer marketing services

Delhi: Ogilvy announced a health-first suite of global influencer marketing services, aiming to bridge the gap between medical expertise and public awareness by providing pharmaceutical, healthcare, and wellness brands access to the Influence economy at a specialist level. 

Health Influence aims to bring together Ogilvy PR’s global influencer team with experts from Ogilvy Health. Health Influence aims to help clients leverage health and wellness authorities to build disease awareness, engage hard-to-reach communities, and build trust and engagement with a variety of stakeholders. 

Ogilvy’s blog reveals that the services range from guidance on engaging with influencers at brand, therapeutic, and corporate levels through to influencer identification, vetting and campaign activation. 

Kim Johnson, Global CEO of Ogilvy Health, said, “We are in the social age of health and wellness where shared experience is highly valued. Expert and specialist influencers are a new frontier for health and pharma brand engagement. We know that different forms of social and influencer content play a major role in educating and shaping positive health decisions in society today – from how people cope with symptoms to when they seek a diagnosis. Ogilvy's extensive experience enables us to work with credible voices to share health information in captivating, accessible ways that resonate with diverse audiences - while complying with all regulations.”

“Like consumer and business audiences, increasing trust and sparking business growth depends on authentic credibility, not just hard sales. Pharma and healthcare brands that get this right will reap the benefits from a rapidly expanding creator economy,” Rahul Titus, Ogilvy’s Global Head of Influence, noted. “The future of Health Influence is around real experts driving real impact. Own your conversation around health, or someone else will. Leveraging Ogilvy’s legacy as the industry's earliest adopter of social influence, we provide a balanced approach to social media in health, blending innovation with expert translation of health information for wider audiences. Our unique set of tools and proprietary tech stack is designed with our clients, their patients, and their patients’ data in mind. Our experts understand the unique landscape of health and influencer marketing, ensuring regulatory compliance while delivering powerful narratives through credible influencers. We're not just following the rules, we're rewriting them.”

Caroline Howe, CEO of Ogilvy Health EMEA, added, “Society is at a point of peak illness and peak wellness. An aging population means more people are living with chronic illness, while more people than ever are seeking wellness and lifestyle solutions to better their health. Our experts understand the unique landscape of health and influencer marketing, navigating the regulatory compliance while delivering creative effectiveness and powerful narratives, all told through credible influencers.”