Porter partners with Let's Influence for influencer marketing campaign

Delhi: Porter, the tech-enabled logistics company, has announced the culmination of an influencer campaign in partnership with Let's Influence. 

The campaign was initially rolled out in Chandigarh before expanding its reach PAN India and was designed with the aim to enhance Porter's visibility and emphasise its comprehensive range of services, including both Two-Wheeler deliveries and Porter Packers and Movers services.

The campaign's execution unfolded in nine distinct phases. The brand revealed in their press statement that the most notable success witnessed during the two topical events were: the wedding campaign and the World Cup campaign. 

The campaign aimed to target specific creator genres such as relatable comedy, voxpop, and couple creators to integrate Porter's services into everyday scenarios. Special emphasis was placed on leveraging festivals and weddings.

Reflecting on the campaigns, Mohit Rathi, Vice-President, Customer Growth and Engagement, shared, “It's crucial for brands to choose influencers who truly align with their brand values and are able to generate the right impact, rather than merely seeking fame. At Porter, our aim has been to always ensure the right creator is on board and the results are delivered across campaigns. Our collaboration with Let's Influence delivered on the brand’s commitment to service and relevance, marking a significant milestone in our journey.”

Bhawna Sethi, Founder and CEO of Let's Influence, shared her enthusiasm, stating, "This campaign with Porter exemplifies the essence of impactful influencer marketing. Through strategic selection and creative collaboration with influencers, we've managed to not only enhance Porter's brand awareness but also demonstrate the tangible results of connecting with audiences on a genuine level. We're thrilled with the outcomes and the lasting impact this has had on Porter's brand identity."