Social Beat ropes in influencers to unveil Samsonite X Boss collection their own ‘bossy’ way

Delhi: Social Beat, along with Influencer.in, announced the launch of The Samsonite X Boss Collection, an exclusive line of premium bags from Samsonite. The collection was launched with a theme that aims to celebrate the inner drive and ambition within each individual.

To bring this vision to life, Social Beat and Influencer.in collaborated with a group of six select influencers, each representing a facet of what it means to be a boss - Anaita Shroff, House of Misu, Rizwan Bachav and Anvit Oberoi and Dilip Khosla. 

These influencers were chosen to depict the Samsonite X Boss collection and aims to embody the essence of the #BossInYou. Each influencer revealed the collection their style, aimed at showcasing how the Samsonite X Boss bags extend their boss personalities.

Commenting on the launch, Anushree Tainwala, Executive Director, Samsonite South Asia, said, "Samsonite has always stood for quality and innovation, and the Samsonite X Boss collection is no exception. This campaign allowed us to connect with our audience in a meaningful way, by tapping into the powerful notion that there is a boss in everyone. We are thrilled with the collaboration with Social Beat and Influencer.in, which brought this vision to life so beautifully."

Arushi Gupta, Head of Influencer Marketing, influencer.in, said, "The Samsonite X Boss campaign is a celebration of individuality and leadership. By partnering with influencers who truly represent the essence of a boss, we were able to create content that is both authentic and aspirational. The response has been overwhelmingly positive, and we are proud to have been a part of this iconic launch."

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