Admitad India partners with Wardroll to boost brand sales via social media creators

New Delhi: Admitad India, a SaaS-based partner network, has recently announced an exclusive partnership with Wardroll to drive organic sales for brands leveraging the power of social media creators. 

Wardroll is an AI-powered social commerce platform that helps content creators automate product links for their followers, driving brand sales and generating affiliate income for creators. 

Brands can tap into high-intent users by leveraging social media, while creators monetise their influence. The company is also building an AI-driven infrastructure to provide hyper-personalised marketing recommendations to help brands optimise their spending. 

This partnership is set to benefit all the stakeholders, including brands, creators and users, especially from the online fashion industry. Customers can purchase carefully curated products recommended by their favourite creators, while creators can monetise their influence by sharing automated product links via Wardroll’s platform. In turn, brands experience an increase in sales and organic exposure. 

Through this partnership, Admitad can leverage Wardroll’s network of social media creators and utilise its smart link-sharing technology to drive sales across social media platforms like Instagram and YouTube. In return, Wardroll gains access to brands, offering exclusive deals and links for their creators. 

"India’s social commerce market is poised for rapid growth, driven by increasing digital presence and rising disposable incomes. Over the next decade, homegrown brands across categories will increasingly harness social media creators to drive organic sales, and we aim to be the leading technology partner at the forefront of this revolution," Kashish Jain, CEO, Wardroll.

"Our collaboration with Wardroll will bring tremendous benefits to all stakeholders—brands, creators, and users, especially within the online fashion industry. By partnering with Admitad, Wardroll empowers content creators with automated product link capabilities, driving brand sales and generating affiliate income. This partnership showcases Admitad’s commitment to surpassing traditional partner networks, catching up to the trend of content-driven sales, and delivering unparalleled value to the fashion ecosystem. Together, we aim to revolutionise the affiliate marketing landscape and achieve remarkable success" Neha Kulwal, Managing Director, APAC & India, Mitgo.