AnyMind Group launches GenAI-powered live commerce platform

New Delhi: AnyMind Group, a BPaaS company for marketing, e-commerce and digital transformation, has announced the launch of its GenAI-powered live commerce platform, AnyLive. 

AnyLive enables businesses to run live commerce in multiple languages without the constraints of time or location, utilising AI-generated virtual live streamers.

AnyLive aims at automating and enhancing traditional live commerce processes through AI, enabling businesses to capitalise on the trend of live commerce while overcoming cross-border expansion obstacles.

The platform utilises generative AI to create virtual live streamers modeled to reflect a brand’s identity. These GenAI-powered avatars can stream continuously, presenting products and driving sales in multiple languages, including English, Chinese, Bahasa Indonesia, Thai, Bahasa Malaysia, Vietnamese, and Tagalog, with more languages planned in the pipeline.

In addition to AI-generated live streamers, AnyLive leverages large-language models to generate live-stream scripts based on product details and real-time, automated responses in a live-stream. The platform integrates with e-commerce and social media platforms, including Amazon, Shopee, Lazada, AliExpress, TikTok Shop, Instagram, YouTube, Facebook, and X. 

AnyMind Group is building expert teams to provide operational support, including data-driven analysis of viewership, comments, and sales to optimise live streams. Brands can also tap into AnyMind’s influencer marketing platform, AnyTag, which features a database of over 790,000 influencers, to find human live streamers for collaboration. 

On the launch of AnyLive, Kosuke Sogo, CEO and co-founder of AnyMind Group, said, “Southeast Asia’s e-commerce market presents a tremendous growth opportunity, not just for local brands but also for companies around the world. With the launch of AnyLive, we aim to offer an innovative approach to social commerce and digital marketing. By leveraging our advanced technology and the expertise of our teams across Southeast Asia, East Asia, India and the Middle East, we are committed to helping businesses establish a competitive edge in this dynamic market.”