Blink Digital with Meta & OML to host workshop on reels & performance marketing

Delhi: Blink Digital has announced a strategic partnership with Meta and Only Much Louder to deliver an one-day workshop on May 28, focused on the power of Reels in performance marketing. 

The event is to be held at the Meta Office, One BKC, Mumbai, from 10:30am onwards. 

This initiative aims to educate brands and marketers on creating compelling, thumb-stopping content that drives both engagement and action. 

This workshop aims to help brands and creators to stay ahead in the field of performance marketing. 

Gaurav Singh, Head of Agency at Meta, India, will deliver the keynote address, setting the stage for a series of sessions and workshops. Topics include ‘Reels in Modern Marketing’ by Anoop Menon, Agency Partner at Meta, India, and ‘Creating High Performance Reels’ by Dia Kirpalani, Head of Creative Strategy at Blink Digital. 

"This initiative is designed to educate brands at the forefront of the digital ecosystem," said Rikki Agarwal, Co-founder and COO of Blink Digital. He added, "Utilising short-form video content on Reels is crucial for brands to thrive online. We grasp the nuances of the global market and aim to bring those insights to India. At Blink Digital, we are convinced that creativity is paramount, and when executed well, it drives the performance brands require."

Gunjan Arya, CEO of Only Much Louder, added, "We are excited to bring our network of creators and brand partners to this workshop, with whom OML has had the privilege to keep in step with as the platform has grown. Borrowing from our insights having worked with over 10,000+ creators in 20+ countries, we are offering participants real-world insights and practical tips on creating impactful Reels. We assure that everyone attending will gain valuable knowledge and skills, making this workshop beneficial for both brands and creators alike.”