CARS24's festive film isn’t just about cars, but memories tied to them

New Delhi: CARS24 has unveiled its latest brand film for the festive season, with the theme "For the Drives That Take You Back." The film is currently airing across digital platforms including YouTube, Facebook, and Instagram, reaching audiences across India during this festive season.

Featuring Kuldeep Sareen and Chandan Anand, this theme ties into a much larger reality—dementia. According to the World Health Organisation, dementia affects over 55 million people worldwide, with around 8.8 million cases in India. Dementia is about much more than memory loss—it’s the emotional strain it puts on families and loved ones, as they watch someone slip away from the moments that once defined them. As per the brand, this film was inspired by these challenges—the heartbreak of watching memories fade and the strength it takes for families to hold on through it all. CARS24 chose this theme to highlight the irreplaceable role family plays in keeping those connections alive. 

Talking about the film, Gajendra Jangid, Co-Founder and CMO of CARS24, shared, "This film isn’t just about a car—it’s about the memories that are tied to it. At CARS24, we’re here to help people find the cars that will be part of their most meaningful journeys."

Manuj Chawla, Writer at CARS24, shared, "We wanted to tell a story that speaks to real emotions—memory loss, family bonds, and nostalgia. The car in this story isn’t just a backdrop; it’s a companion to those memories, bridging the gap between past and present."

"As a director, my aim was to capture the smallest nuances—those quiet drives, shared conversations, and familiar streets—can hold immense emotional weight. The car, in this story, isn’t just a backdrop; it’s a silent witness to the bond between father and son, carrying their memories and shared experiences through time. It’s always there, in every meaningful moment, reflecting the depth of their connection even when words fail." commented Jai, Director of the film and founder of Dhindora Media.

Watch the full film here: