Delhi: A year following the launch of Colgate’s Palmolive’s (India) 'Neend Bhagao, Taazgi Jagao' campaign, the cast of CID, an Indian police procedural television series, has given it a playful investigation twist.
The film showcases the CID cast revisiting the scene of a groggy doctor in an operating room, humorously depicted with a bed strapped to his back. To awaken him, the senior nurse offers Colgate Maxfresh, aiming to put him on high alert. The protagonist, ACP Pradyuman delves deeper to uncover a significant flaw they observed in the ad.
In this whimsical narrative, ACP Pradyuman humorously suggests that the ad makers were asleep during the shoot. The discrepancy in the doctor's drowsy state and the timing change prompts CID to conduct a 'post-mortem' of the ad.
Towards the end, the film playfully breaks the characters' fourth wall, inviting viewers to spot more goof-ups after watching the ad. The people who can spot the mistakes will get the brand hampers
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