Delhi: This Daughter’s Day, Clinic Plus champions the message of ‘Wish for a Girl Child’ or ‘Beti Bann Ke Aana,’ aiming to spark a shift in cultural attitudes, encouraging families to celebrate the arrival of daughters with the same joy and enthusiasm, creating a society that truly values and supports both genders.
By normalising the wish for a girl child, the film aims to empower expecting mothers to proudly say, "Beti Bann Ke Aana," reshaping attitudes and encouraging families to celebrate daughters with the same fervor as they would for a son.
Harman Dhillon, Executive Director at Hindustan Unilever, and Beauty and Well-Being General Manager, Unilever South Asia, stated, “At Clinic Plus, we firmly believe in the strength and limitless potential of every girl. As a brand that has championed the mother-daughter bond for over 35 years, our mission extends beyond product - it’s about driving meaningful, lasting change in society. With Beti Bann Ke Aana, we’re empowering mothers to lead this shift, encouraging society to value and celebrate daughters equally. As India’s most loved shampoo brand, we are committed to using our platform to shape a future where every girl is cherished and empowered.”
Anurag Agnihotri, Chief Creative Officer (West) at Ogilvy India, stated, “People wish for a son. People wish for “just a healthy baby.” But no one ever wishes for a daughter. Clinic Plus, as a brand, stands for inspiring mothers to raise strong daughters. But how can a daughter be strong if she never feels wanted, or wonders if she was better off being a boy? This video is an appeal to all mothers to start wishing for daughters. To make them feel wanted. To make them strong. The thought was so powerful that it truly made us all wonder, how beautiful the world would be if it were filled with daughters.”
With this film, Clinic Plus aims to invite everyone to embrace and normalise the wish for a girl child, celebrating the special bond between mothers and daughters. Together, the brand hopes to challenge old narratives and create a future where every daughter is eagerly welcomed into the family.
Rohit Jawa, CEO and MD, Hindustan Unilever, took to LinkedIn to share, “Clinic Plus has always championed the empowerment of mothers to raise strong daughters. Continuing this narrative, ahead of hashtag#DaughtersDay2024, Clinic Plus’s new campaign brings forth a movement to ‘wish for a girl child'—a f first step towards raising strong daughters and, by extension, a stronger nation.”
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