Collective Artists Network and Pinterest create 1 lakh shoppable content pieces for Myntra

New Delhi” Collective Artists Network, in collaboration with Pinterest, created one lakh shoppable content pieces for Myntra.

The partnership between Collective and Pinterest took 30K shoppable content pieces live during the Myntra Big Fashion Festival within only two weeks of the festive period. 

“Our collaboration with Pinterest and Myntra has been instrumental in enabling us to push boundaries and set new benchmarks in affiliate marketing,” said Vijay Subramaniam, Founder and Group CEO of Collective Artists Network. “By leveraging automation and deep insights, along with a new media approach to business,  we have empowered creators to drive engagement, while enabling  brands like Myntra to directly tap into the scalable trend-driven commerce landscape.”

Deepash Jain, Senior Director, Performance Marketing, Myntra, said, “Our collaboration with Collective Artists Network has been incredibly fruitful. The Big Fashion Festival is one of our biggest events and we’re thrilled to witness this milestone in affiliate marketing by creating 1 lakh shoppable content pieces on Pinterest. We’re always innovating to support the growth of the creator ecosystem and this collaboration is a testament to that.” 

In a press statement, the company wrote, “With 1 lakh shoppable Myntra content pieces live, Collective Artists Network’s campaign stands as the largest content effort within the affiliate marketing space in such a short span, marking a significant achievement in creator-led commerce.”