Content creator Harshita Gupta launches fashion label ‘Chikankari Hues’

Delhi: Social media content creator Harshita Gupt has launched her label ‘Chikankari Hues’ in collaboration with her husband, Shrey Chhabra. Launched today, ‘Chikankari Hues’ aims to be a modern makeover to the traditional Mughal-era embroidery style from Lucknow. The label has launched in forty plus styles and is available in a wide variety of colours.
 
Speaking about her newly launched venture, Gupta, Founder of ‘Chikankari Hues’, said, “There are two solid reasons why I founded the label: One is purely for my undying love for Chikankari, since my roots belong to Lucknow. Fun fact - my husband and I wore an ensemble with Chikankari on the day of our wedding and so the craft certainly holds a special spot in our hearts. Secondly, to create a one-stop destination where true connoisseurs of Chikankari can make a purchase, as the label is experimenting with the craft like never before, keeping master craftsmen busy at work and ensuring the continuation of this rich legacy (supposedly dating back to Nur Jahan) in-lieu of justifiable wages for the beautiful work that they create.”