Creators’ sponsored posts not penalised by reducing their reach: Instagram chief clarifies

New Delhi: In a recent update, Adam Mosseri, the head of Instagram, addressed a common concern among content creators regarding the visibility of sponsored posts on the platform. 

He took to Instagram himself to clarify that the platform does not penalise posts marked as "sponsored" by reducing their reach or visibility.

Mosseri explained that marking a post as sponsored is beneficial for Instagram as it helps the platform understand its ecosystem better. 

However, he emphasised that creators should not fear marking their posts as sponsored because it does not lead to any downranking. 

This is particularly important for creators who need to comply with international advertising disclosure laws.

The clarification came in response to widespread rumours suggesting that Instagram might intentionally reduce the visibility of sponsored content to keep the platform from feeling overly commercial. 

Mosseri's statement aims to reassure influencers and brands that they can continue to engage in partnerships without worrying about algorithmic penalties.