Dettol launches school radio podcast to inspire young climate advocates

New Delhi: Reckitt, along with partner Plan India and OHO radio under its flagship campaign Dettol Banega Swasth India, announced India’s first school radio podcast focusing on climate change. 

The podcast was launched at Raj Bhawan, Dehradun, in the presence of Honorable Lt. General Gurmit Singh, Governor, Uttarakhand.

Embodying the ethos of the Government of India’s Mission LiFE curriculum, Dettol School Radio Podcast, a joint effort between Dettol Banega Swasth India and OHO Radio, aims to inspire students and communities to adopt environmentally responsible practices, contributing to a healthier, more resilient India. 

The podcast, hosted by RJ Kaavya, seeks to inspire youth to become responsible stewards of climate resilience and public health, fostering skills that contribute to a healthier and more sustainable world. Designed to deepen environmental awareness among youth while enhancing communication and presentation skills, the podcast will empower children to think differently.

Ravi Bhatnagar, Director of External Affairs and Partnerships, SoA, Reckitt, said, “At Reckitt, we believe that true transformation comes when individuals, especially young people, take ownership of the issues that impact them and their communities. Bearing the flag of Mission LiFE, Dettol School Radio Podcast by Dettol Climate Resilient Schools will allow us to combine awareness with action and inspire the next generation to adopt healthy, sustainable practices that benefit society and the planet alike. Dettol Banega Swasth India is committed to fostering these values, and I am honoured to see this vision come to life. Together, with the support of the Uttarakhand government and our future advocates, we hope to create a powerful movement for a cleaner, greener future.”

The Dettol Climate Resilient project partnered with OHO Radio, Uttarakhand’s widely known local digital radio platform, to develop this first-of-its-kind initiative. As part of the project, students from climate-resilient schools in Uttarakhand will become junior radio jockeys (RJs) for school broadcasts on OHO Radio, creating and recording shows on topics like climate, nature, and space. Their voices will help create a ripple effect, inspiring others to adopt Mission LiFE practices and prioritise sustainable living.

RJ Kaavya said, "Today, the Dettol Banega Swasth India School Radio Podcast logo was unveiled by the Hon'ble Governor and Mr. Ravi Bhatnagar, Director External Affairs and Partnerships, SOA, Reckitt. This marks a significant step towards raising awareness among children about health and hygiene. Through the OHO Radio platform, children will take on the role of RJ, hosting 24 episodes every Sunday from 11 AM to 12 PM, spreading valuable messages on cleanliness and wellness. Their voices will help promote health and hygiene across the country, contributing to the vision of a healthier India. The presence of the Hon'ble Governor and Mr. Ravi Bhatnagar made this launch even more inspiring and impactful."

Dettol School Radio Podcast is grounded in educating students on the science and link between hygiene practices and environmental sustainability. Aiming to bring 1300 scholarships, 100 each from every 12 districts of the state by involving children in driving local actions and exploring solutions to protect nature, the project instils environmental responsibility and conscious lifestyles from an early age, resonating with the government’s call for sustainable habits.