Dheeraj Kummar joins Disney Star to lead brand solutions for entertainment channels

GroupM Motivator’s Dheeraj Kummar has joined Disney Star as Director to lead brand solutions and execution for Disney Star's entertainment channels.

At Disney Star, he will oversee ideation and execution for brand solutions, branded content, and integrations across both the linear TV channels and their digital presence.

Previously, Kummar was the National Creative Director at GroupM’s Motivator for nearly seven years.

Before joining Motivator, he took on an entrepreneurial role and ran Fipple Flute Kommunication LLP, offering content solutions for traditional and digital platforms on a retainership basis. During this period, he led and consulted for TVF’s internal brand solutions team, in addition to providing consultancy services to other platforms and agencies.

Prior to that, he worked at Reliance Broadcast Network. Having joined as Network Creative Head for Big FM, he concluded his tenure as SVP, Creative Solutions and Services.

In the past, he has also worked at Surge Entertainment, Subhash Studios, Big River Radio, Sopan Productions, United Advertising & Marketing Services, and Amar Ujala Publications.