Dot & Key integrates its sunscreen into Amazon miniTV’s Jamnapaar

Delhi: Amazon miniTV has announced its strategic collaboration with Dot & Key, organically integrating its sunscreen into its shows, including the series Jamnapaar.

Apart from Jamnapaar, the brand has previously sponsored the series Badi Heroine Banti Hai.

Commenting on the collaboration, Vijay Iyer, Director, Amazon Ads India, stated, “Dot & Key's integration into Amazon miniTV shows reflects how brands can effectively reach their target audience through popular and engaging content. We look forward to fostering more such partnerships that provide significant value to our viewers and advertisers alike. By collaborating with leading brands like Dot & Key, we aim to create unique and memorable experiences for our audience while providing brands with effective avenues to connect with their target consumers.”

Suyash Saraf, Co-Founder, Dot & Key, said, “Collaborating with Amazon miniTV for shows like Jamnapaar and Badi Heroine Banti Hai has been an exciting opportunity for us to showcase our products creatively, and we look forward to further strengthening this partnership in the coming years. This collaboration aligns perfectly with our mission to engage with consumers authentically and drive brand affinity in today’s dynamic digital landscape.”