Dream11 introduces ‘Guru Home’ feature, aiming to onboard 50,000 creators by 2028

New Delhi: Dream11, the fantasy sports platform, announced the launch of Guru Home. The feature is focused on providing users with insights on team formulation strategies from “Gurus” across a range of sports. 

In support of India’s creator economy, particularly in Tier III and IV cities, Dream11 aims to onboard over 50,000 creators by 2028, with a focus on building communities with deep sports expertise and fueling fan engagement.

This feature not only provides content and insights to improve team formulation strategies but also offers creators a platform to showcase their expertise and build a sustainable source of income. At the same time, it will give sports fans access to verified experts, thereby reinforcing user trust, safety, and transparency. 

Rahul Mirchandani, Chief Product Officer at Dream Sports, commented, “At Dream11, our user-first approach drives innovation and we’re excited to launch Guru Home in response to the growing demand for formalising the creator economy in sports to enhance fan engagement. With India rapidly emerging as a global leader in the creator economy, this initiative not only enriches the fantasy sports experience but also empowers creators, providing them with economic opportunities. Guided by our vision to Make Sports Better, we’re committed to fostering a culture of passion and learning in sports.” 

Dream11 has designed Guru Home as a personalised and dynamic hub for sports experts to share their knowledge. The feature is now live and available to all users on the Dream11 app.