Godrej L’Affaire’s 6th edition to be held on March 29

Delhi: The inaugural edition of 'Godrej L'Affaire Select,' India's influencer hunt program has been launched. Curated by Godrej L'Affaire, the luxury lifestyle owned media platform by the Godrej Industries and Associate Companies, this program is set to felicitate the top 25 content creators at the sixth edition of Godrej L’Affaire on March 29, 2024.

These individuals have outshone over 10,000 participants from 200 Indian cities, towns, and villages across India. Mentored by Ranveer Allahbadia, known as Beer Biceps, the selected 25 creators will now be inducted into the Godrej L'Affaire Select creators' group. 

Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries and Associate Companies, said, "Godrej was among the first to embrace the Digital PR space, and we've had the privilege of witnessing countless creators embark on their journeys and evolve into the influential figures they are today. Through Godrej L'Affaire Select, we leverage our experience and understanding of the evolving creator landscape to give back to the creator economy by empowering the next generation of talent. I am looking forward to meeting the top 25 budding content creators at L’Affaire 2024.”

Allahbadia expressed, “As someone who is passionate about the creator community, I'm incredibly excited about Godrej L'Affaire Select. The program's commitment to discovering and nurturing raw talent from diverse backgrounds is truly inspiring. I believe these creators have the potential to become the next generation of content leaders, and I'm eager to see their journeys unfold and felicitate them at Godrej L’Affaire 2024.”

The top 25 content creators selected from various states across India include Ashwita Behera representing Odisha, Manik Kaur from Dehradun, Gaurav Tomar, Jahnvi Batra, and Aditya Panwar from Delhi, Akshay Amrut Volvoiker from Goa, Deon Demamount from Himachal Pradesh, Pranee Magotra from Jammu, and a group from Maharashtra consisting of Sagar Kadrekar, Anandita Bakshi, Ayesha Lakhani, Sanika Poyekar, Shoaib Ali, Yogita Naik, Rupesh Jadwani, Payal Agarwal Mukherjee, and Nidhi Chauhan. Additionally, Kratika Kharra and Prachi Jain represent Rajasthan, while Amisha Sinha, Vaibhav Navlani, Sakshi Dikshit, Swati Sodhi, and Devyanshi Bajaj hail from Uttar Pradesh. Aishi Sarkar rounds out the list, representing West Bengal.