Google Ads now allows YouTube creator-based advertising

New Delhi: Google Ads has introduced a new feature allowing advertisers to create remarketing lists based on viewers of specific YouTube creator videos, enhancing targeted campaign possibilities. 

Previously, remarketing was limited to interactions with the advertiser's own linked YouTube channels. 

Now, advertisers can link YouTube creator videos to their Google Ads accounts, gaining access to organic view metrics and creating audience segments based on video views.

Key features include:

View Counts: Access to non-paid metrics for linked videos.

Remarketing: Create targeted audience segments based on specific video views.

This feature offers a more precise alternative to impression-based remarketing, expanding the tools available for more effective YouTube-based campaigns.