‘Googlies on Google’ makes the search experience playful and interactive

New Delhi: Ogilvy’s latest campaign for Google Search - ‘Googlies on Google’, is aimed at transforming how people experience online searches by tapping into the power of curiosity. This campaign invites users to dive into questions that spark their desire to learn more and uncover insights through the lens of interactivity. 

Over six weeks, users will encounter 50 Googlies—quirky questions that seem to have obvious answers but hold surprising truths when searched for.

The Googlies will pop up on social media feeds, on TV screens, outdoor hoardings, newspapers, grocery aisles, and even on product packaging. 

Sukesh Nayak, Chief Creative Officer, Ogilvy India, said, “As creators, our goal with Googlies on Google was to transform the simple act of searching into something more - an interactive experience driven by curiosity, engagement, and delight. By crafting playful and thought-provoking moments, we’ve turned everyday searches into opportunities for discovery and surprise. It’s not just about finding answers, but about sparking the joy of learning in unexpected ways. With Googlies on Google, we aim to elevate the product experience by turning curiosity into engaging moments of discovery.”