Healthkart onboards KlugKlug for company's influencer marketing outreach

New Delhi: KlugKlug, an influencer marketing SaaS platform, announces its latest partnership with Healthkart (Bright Lifecare) for its influencer marketing outreach. This collaboration is aimed at optimising Bright Lifecare’s influencer marketing strategies, helping the brand connect with relevant and authentic influencers to expand its reach and brand visibility. 

Reflecting on this development, Kaustuv Paliwal, Senior Vice President of Brands at Bright Lifecare said: “Over the past few months, KlugKlug has been a great addition to our marketing tools being used in Bright Lifecare for brands such as MuscleBlaze, Gritzo, and HK Vitals. Features such as "Audience Credibility", "Audience Overlap", "Geography", and "Influencer Insight" in Klug are helpful for us to refine our Influencer outreach,” added Paliwal.

Vaibhav Gupta, Co-Founder and CPO of KlugKlug said, “For a house of brands like HealthKart, which is rooted in promoting health and wellness, finding influencers who live by these values is essential. An analysis of the category has already yielded some surprises endemic to the industry. They can now not only skip past the usual trappings of subjective advice from agencies, but also keep an eye on any of their competitors in great detail.”

Adding on this front, Kalyan Kumar, CEO, and Co-Founder of KlugKlug, said: “It is always a booster to the KlugKlug philosophy, to have a new client onboard and with HealthKart its a bigger win especially because of their discerning approach and the amount of feedback and collaboration that they have been kind to bestow upon  us. While HealthKart has already increased the efficiency of their influencer campaigns by upwards of 40%, it's their exuberance and natural leaning towards data that has us blown away.” 

KlugKlug is a platform that addresses challenges of finding influencers with relevant audiences, enabling the brand to make informed decisions and achieve between 60-80% efficiency in their influencer marketing campaigns.

Bright Lifecare, known for its products under popular brands like HealthKart and MuscleBlaze, is in a category, Health and Wellness, that leverages Influencers. KlugKlug will be held with the responsibility to significantly improve its cost and efficiency terms — Optimisation, Transparency and Compliance, through Audience analysis, and real-time performance tracking.