Housing.com launches snackable short video features 'Housing Stories' & 'Housing Shorts'

New Delhi: Housing.com has unveiled 'Housing Stories' and 'Housing Shorts'.

With a social media-inspired short video format, this launch allows developers and broker partners to connect with home seekers, making property discovery more engaging and interactive.

'Housing Stories' are created using unfiltered videos or images shared by customers, providing a glimpse of properties. In addition, 'Housing Shorts' introduces an interactive AI anchor that guides users through property highlights, offering key details provided by developers or agents. 

During the pre-launch phase, 'Housing Stories', around 1,000 customers leveraged the feature and over 100,000 home seekers actively viewed these stories.

As a result, engagement increased by over 30%, underscoring the platform's effectiveness in fostering deeper connections between users and property listings, and demonstrating the feature’s strong potential to drive further user interaction, said the company.

Sangeet Aggarwal, Head of Product & Design at Housing.com, said, "We believe the proptech sector is on the brink of a major transformation, driven by technological advancements and evolving consumer behaviours. Innovations like ‘Housing Stories’ & ‘Housing Shorts’ by Housing.com not only simplify the property search process but also allow users to explore homes in a manner similar to browsing social media content. This also provides us with valuable insights into consumer preferences, enabling us to tailor our offerings for a more personalised and engaging experience.”

Aggarwal further highlighted, “The new feature has already driven a 30% increase in engagement. As India’s No 1 real estate app, we are dedicated to continuously redefining experience, setting new industry standards.”