India's top creators spill the tea on how YouTube supercharged their content creation journeys

New Delhi: YouTube represents a critical platform for content creation, offering a wide-reaching venue for creators to disseminate their work. With more than 2.5 billion logged-in monthly users, it provides an extensive audience for diverse types of content. The platform supports creators through various tools, including analytics, monetisation options, and multiple content formats, which facilitate both audience engagement and financial sustainability.

With Kenny Sebastian’s musical start to the event, the Youtube Brandcast held on August 7, 2024, in Delhi, highlighted the power of music and acknowledged T-Series with a special milestone award for its over 2.71 million subscriber base.  

Kicking off the way for laughter and smiles, Tanmay Bhatt came onto the stage to reminisce about his 12-year-long journey with YouTube: “YouTube gives its creators the best opportunity to show their audience every facet of them. YouTube allows its creators to showcase their whole selves to an audience and hence build an authentic brand.” This shows the power of when “engagement unites, magic ignites.” 

The event also spotlighted creator talents like Slaypoint’s Gautami Kawale and Abhyudaya Mohan, and Shreemani Tripathi, with other popular faces marking their presence in the audience’s mind through their work being displayed on the screens behind.

“Through YouTube, we want to diversify content through new formats, engage in more live streams and podcasts, collaborate with other creators and reach higher ways to expand,” said Gautami Kawale. 

From hilariously exaggerated takes on trending topics to witty commentary on everyday online phenomena, Karthik and Anirudh spoke about how they craft content that’s both entertaining along with being insightful. Beyond their ‘Indian Memes’ series, ‘How Indian Parents React’ videos, or ‘Social Media Influencers’ parodies, only one hint is enough to tell you who they are – “Binod”. Their parodies of social media influencers and their exaggerated online personas have been highly popular across the YouTube ecosystem, showcasing Slayypoint's ability to blend humour with social commentary.

The virality of content is a result of the unpredictable nature of internet fame, but that was not the case with Shreemani Tripathi – a tech enthusiast who reflected YouTube’s commitment to diversity at Brandcast 2024. 

For Shreemani, it was the question, “Why are there not enough female tech-genre creators on YouTube and in India, who’d discuss beyond just expensive gadgets and controls. Something more relatable, and accessible!” 

Her YouTube channel, launched in September 2022, boasts one of the largest female followings in the tech space. With over 800 million views on YouTube Shorts, she's also a dominant force in short-form videos. Her influence has led to collaborations with major brands like Samsung, Vivo, Motorola, Oppo, BoAt, and INDmoney.

“Dive into something you know and love. That enthusiasm will shine through in your content and help you build a loyal audience,” Her story underscored YouTube's significant role as a launchpad for creators from all walks of life.

This creator-studded evening continued with a musical note that it had begun on – where the first half included performances from CokeStudio Bharat (DigV’s Sonchidi and an exclusive by Srishti Talpude), then moving on to welcome Jasleen Royal and King.